From the Pitch to the Boardroom: Rubén "Oso" González Joins CVY
Rubén González
From the Pitch to the Boardroom
Rubén González, the commanding midfielder known across Mexican football as El Oso, is renowned for his composure, his reading of the game, and his leadership. A true crack on the field. After two years as a CRKSOLY. athlete, González has now elevated his involvement with CVY to co owner status. The luxury performance wear brand consistently attracts top tier athletes, and his transition from athlete to owner reflects a deep belief in the brand's philosophy.
A product of the Cantera Rojiblanca, González made his Primera División debut for Chivas de Guadalajara in 2013 and has since become one of the true pillars of the club, with more than 250 Liga MX matches and his future secured for years to come. CVY embodies a relentless pursuit of greatness paired with unparalleled swagger, qualities González carries both on and off the pitch.
As Rubén González continues to anchor one of the most storied clubs in the Americas and step into the business world, his influence extends well beyond the pitch. More than a decade at the highest level of Mexican football is a true testament to his discipline, loyalty, and relentless drive. CRKSOLY. means Cracks Only, and that standard runs through everything we build. Our community is cracks. Our board is cracks. And Oso is one of us.
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At CVY, we are a player first brand. We believe our athletes are visionaries who excel in every aspect of life, and we exist to take them from the pitch to the boardroom.
CRKSOLY.
Cantera. Liga MX. Cracks Only. Driven by athletes, for athletes.
